In partnership with international children’s charity, Save the Children, Mothercare has introduced a new clothing collection aimed at babies and children age 0 to 8 years. For every item sold from the “Born To” range, which includes baby-grows, bibs, t-shirts and sleepsuits, Mothercare will donate £1 to Save the Children, helping to raise vital funds to give children the chance to fulfil their potential, no matter where they’re born or whatever their circumstances.
Available in store and online, the new collection launches on 15th August 2013, and features colourful designs with playful slogans including Born to Smile, Born to be Cute, Born to be a Star, Born to Dream, Born to Snooze and many more, perfect for children who are already showing their parents what they are ‘Born to Be’,
Research conducted by Mothercare released today reveals that the top job this generation’s children want to be when they grow up is a doctor, compared to a teacher which was the most sought after career when their parents were young.
To mark the launch of its ‘Born To’ range for Save the Children, Mothercare, the UK’s leading parenting and baby specialist, asked over 1,000 UK children what they dream of becoming when they grow up.
Due to the popularity of dance shows like ‘Got to Dance’ and Strictly Come Dancing’, today’s children are twice as likely to want to be a dancer than their parents, with ‘dancer’ now featuring in the top 5 most popular jobs for children.
Boys are dreaming of becoming the next Billy Elliot, with dance ranking in the tops three for boys – over fireman or policeman. Comparatively, footballer takes a top three position for girls, likely to be due to the recent success of the women’s football team in the Olympics.
Despite the rise in popularity of celebrities and reality TV stars, children would rather become a doctor or a teacher (17%) than a celebrity and reality TV star (1%). When asked what was the most important aspect of a job the majority of children (34%) stated ‘having fun’ and ‘helping others’ (20%) was more important than being rich (18%) or famous (3%).
The clothes in Mothercare “Born To” collection are so cute and they are supporting a great cause. For more information, please check http://www.mothercare.com/