The Search is Over: Introducing the new face of Colgate MaxWhite ONE

A few months ago, I mentioned that you could become a model with Colgate MaxWhite One. Aisling O’Dwyer, aged 18 from Dublin, is the Face of Colgate MaxWhite ONE – part of the Elite Model Look 2013 competition.

Student Aisling will now have a fantastic, life-changing opportunity to be the face of Colgate MaxWhite ONE’s new advertising campaign, with her pictures appearing in magazines and online across the UK from September.

Aisling commented: “It just hasn’t sunk in yet, winning means so much to me and I can’t wait to work with Colgate. Appearing in my first advertising shoot will really kick start my career and give me the experience I need with one of the world’s best known brands.  The competition was so tough so I can’t believe that I’ve won this amazing opportunity!”

Michelangelo Chiacchio, Director at Elite London commented: “Aisling has the fresh-faced, girl-next-door look that is perfect for Colgate. She also has a brilliant white smile and her elegance and poise made her stand apart from the competition. She was an obvious choice for us for the Face of Colgate MaxWhite ONE.” Colgate MaxWhite One

Colgate MaxWhite ONE, official sponsor of the Elite Model Look 2013 competition, has been searching the nation for the next top supermodel talent. In March, Colgate MaxWhite ONE and Elite Model Look launched the UK arm of the most prestigious modelling contest in the world, which has since been offering thousands of girls the opportunity to achieve their dream and to follow in the footsteps of top Elite models such as Cindy Crawford, Stephanie Seymour and Gisele Bündchen.

The Colgate MaxWhite ONE and Elite Model Look teams toured the UK and Republic of Ireland (Dublin, Manchester, Nottingham, Thurrock, Gateshead and Glasgow) with six castings which took place from April to June. The competition encouraged girls, aged between 18-24 and guys, aged between 18-28, to attend the castings, meet the Colgate and Elite Model Look scouts, have their make-up done and have their photo taken to be entered into the competition for the chance to become the new Face of Colgate.

The perfect combination of professionalism, elegance and beauty…

At the end of the UK tour, 100 contestants took part in the National Casting which was held in June in Central London. When selecting the winner of the Face of Colgate competition the judges looked for photogenic qualities, personality, a bright white smile and natural beauty, as well as whether their look fitted with current trends. Winner Aisling O’Dwyer will now appear in Colgate MaxWhite ONE’s next advertising campaign.

#GetNoticed even off the catwalk…

If there’s one thing that never goes out of fashion, it’s an attractive bright white smile. Follow the A-list lead and boost your confidence to the max with Colgate MaxWhite ONE toothpaste – clinically proven to give you a whiter smile that lasts.

I have tried Colgate MaxWhite One range and really liked it. Make your smile your best accessory and #getnoticed with Colgate MaxWhite ONE. Visit for further information.

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