Outdoor Adventure Campaign by Poppy Cat and Woodland Trust

Little man is a Poppy Cat fan, and since he met Poppy Cat at John Lewis, he loves Poppy Cat even more!

The UK’s leading woodland conservation charity, the Woodland Trust, is partnering with the popular Nick Jr. series, Poppy Cat, to launch an outdoor campaign for pre-schoolers with an ‘adventure’ platform for its VisitWoods website for one month from tomorrow, 19^th April 2013.

VisitWoods.org.uk hosts information on over 11,000 UK woods that are open to the public.

Poppy Cat content has been created for the site with downloadable activity materials focusing on ‘Mystery Trail Adventures’ – available for children aged 2-6 years to engage them during family outings to the woods.

We were sent a cool ‘Poppy Cat Mystery Trail Adventure Pack’ to support the launch with the Woodland Trust’s VisitWoods.org.uk campaign.

To support the Woodland Trust partnership and allow Poppy Cat fans to continue the adventure at home, Nick Jr. will air nature-themed Poppy Cat episodes every day from the 18^th April at 7.15pm for two weeks. There will also be campaign content at nickjr.co.uk alongside Poppy Cat clips, games and activities.

Poppy Cat, starring the voice of Joanna Page (Gavin & Stacey), is based on the award-winning books created by Lara Jones. Poppy Cat’s heroic gusto and unquenchable curiosity propel each experience often leading to unexpected discoveries.

For more information on the Nick Jr pre-school series or the Woodland Trust Poppy Cat campaign, please visit www.poppycat.com / www.visitwoods.org.uk,

Older brothers and sisters can also discover more age appropriate activities via the Woodland Trust’s Nature Detectives initiative – naturedetectives.org.uk.

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