Baileys Chocolat Luxe with Real Belgian Chocolate

DIAGEO announced one of its most innovative products for a decade with the arrival of Baileys Chocolat Luxe – the first time that real Belgian chocolate has been fused with alcohol in a way that delivers the multi-sensory experience of chocolate in a glass.

Created by Anthony Wilson, principal scientist and son of one of Baileys Original Irish Cream’s creators Steve Wilson, this latest innovation in drinks alchemy has been three years in the making. Travelling across three continents, Wilson was able to realise his vision that Baileys and real Belgian chocolate would be the perfect pairing.

The result is a unique drinking experience that brings together two favourite indulgences, Baileys and chocolate.

Working with a world-class chocolatier and his team of leading scientists, Wilson personally tasted over 200 varieties of the world’s finest chocolate – eventually choosing to create a bespoke chocolate that would complement the drink and result in the ultimate molten chocolate drinking experience.

It was the smallest of changes that provided the momentous breakthrough after 839 failed attempts. Lowering the alcohol content by just 1.3%, the flavour of the whiskey finally complemented, rather than overpowered the sweet, smoky essence of the chocolate.

Combining luxury products – including Madagascan vanilla and over 30g of real Belgian chocolate per bottle – the unashamed indulgence of Baileys Chocolat Luxe is a breakthrough in drinks alchemy and is in direct correlation to the brand’s original innovation over 37 years ago by Wilson’s father.

Baileys Chocolat Luxe is available exclusively at Harvey Nichols from 12th August and available nationwide from October, retailing at £16.99 for 50cl. www.baileys.com