Stylish AW13 Collection at EAST High Street Kensington Store
I usually get a bit upset when Summer ends, but then suddenly I cheer up when I remember that the change in seasons is a lovely excuse to get a few key pieces for my Winter wardrobe.
Last week, I was invited to an event for the fashion brand EAST, at their High street Kensington Store in London. As soon as I arrived I knew I would have a good time, based on their logo “Designed to be Individual”. It was a relaxing evening, with champagne, canapés and a spot of shopping after opening hours. I had a great time browsing their lovely AW13 collection and picking my favourite items.
The company was created by 3 founding members that saw a gap in the market for beautiful clothes with eastern influences. Slowly, their vision for the company started forming, and their mission became to create and promote stunning, eastern-inspired clothes and accessories that would be desired by women who celebrate individuality.
Today EAST has grown to over 100 stores and concessions and yet remain true to their distinctive ‘Designed to be Individual’ vision. EAST delights in globally inspired colour, texture and prints; showing care, passion and spirit in their product development. They aim to complement their Eastern inspired pieces with stylish, everyday essentials; and look to use natural fabrics when they fulfil the drape and fit desired.
Lately, I am really into dresses, it is just so much easier to pick a dress from my wardrobe in the morning, wear it with a pair of tights and heels, instead of trying to create an outfit while rushing to get little man ready. I have enough black dresses, so I was looking for dresses with prints and in colours other than black and white.
I was spoiled for choice of beautiful dresses at EAST, my favourite are gorgeous Geometric Dress (RRP £99.00), made from versatile bubble fabrication featuring a crossover burstline. Paige Tie Waist Dress (RRP £79.00) has a gorgeous Autumn print, featuring a belt and sheer sleeves. I love the print of both dresses!
I couldn’t resist spinning around when I put on the girly Corinna Dress (RRP £99.00) with v neck and pleated skirt. The Lace Dress in Pink (RRP £99.00) with a lovely embroidery makes a stylish evening dress, it is also available in black.
But my favourite dresses have to be: Paisley Jersey Wrap Dress (RRP £79.00) made of a soft material and beautiful paisley print, and Tree Booti Button Tunic Dress (RRP £55.00) with a lovely eastern inspired touch with its tree booti motif print design. I was given a shopping allowance, which I used to purchase both dresses and also a pair of Nell Elephant Earrings (RRP £12.00).
Those are my favourite dresses, but EAST has much more than just dresses, it has a wide range of cosy jumpers and cardigans, stunning jackets and coats, stylish tops, kaftans and tunics, comfortable ponchos, elegant skirts and trousers. They also have a selection of accessories to complete your outfit, including jewellery, scarves, bags, brooches, belts and hats. After my evening at EAST, I was totally in love with the lovely items at their AW13 collection.
A massive thank you to everyone at EAST for such a relaxing and enjoyable evening. I had a wonderful time browsing the stylish clothes and accessories at EAST High Street Kensington Store. Thank you very much to the photographer Spike for the great pictures!
I was invited to the event and given a shopping allowance, however the opinions expressed in this post are honest and my own.