Where Do Your Peas Come From? Check with Birds Eye Traceability App
Birds Eye, the UK’s leading frozen food brand, has seen a whopping 100 percent increase in sales of peas prior to Christmas Day as people shun Brussels sprouts for the more universally loved veg.
It has also been found that Brussels sprouts are now the nation’s most disliked vegetable beating turnips and cabbage in the top ten ‘hate list’. While over a third of cooks (34 percent) feel obliged to cook Brussels at Christmas, the study revealed that only a quarter of diners (25 percent) actually finish the sprouts on their plate, with 35 percent citing their unpleasant smell as the biggest turn off!
I’ve been trying Birds Eye new Facebook application which allows shoppers to trace the origin of their Petits Pois. The new app celebrates Birds Eye’s heritage of over 65 years of growing peas and documents the military-style harvest operation that is exercised in order to ensure that the much loved veg goes from picked to frozen within less than two and a half hours.
Traceable packaging is being introduced across the entire Birds Eye Petits Pois range, with each pack providing the shopper with a unique code to be inputted into the Facebook app to reveal where in the UK their Petits Pois were grown.
Alongside the discovery of the region of origin, the Facebook app (https://www.facebook.com/birdseye) will showcase exclusive video content that demonstrates the expertise involved in growing the crop and the stringent quality control processes that go into producing the nation’s favourite peas. The shopper will also be privy to special photography of the pea harvest and factory processes.
Facebook users will be able to navigate through the app even if they do not have a code and a social sharing functionality will enable users to promote the tracker on their social media pages.
How cool is that? Now I know where our lovely Birds Eye peas come from! 🙂
The product was provided free of charge for review purposes. However the opinions expressed in this review are honest and my own.